Nearly 200 years ago, in a small, devout village called Tzfat—now within Israel’s borders—a family of vodka artisans began a legacy that would span generations. Fleeing the Russian Empire’s religious persecution, this family brought with them centuries-old vodka-making secrets, preserved through trials and migrations. Tzfat, a city known for its spiritual significance and the study of Kabbalah, became their refuge. But it also became the birthplace of something extraordinary: a vodka that blended craft, faith, and purity in a way the world had never seen before.
The family quickly realized that Tzfat offered more than spiritual peace—it offered access to one of the world’s most pristine water sources, the Sea of Galilee. This freshwater lake, the lowest of its kind on earth, was steeped in history and spirituality. For generations, the family perfected their craft, using this sacred water to distill a vodka that would honor both their heritage and the new land they had come to love.
The story of AVIV 613 Vodka began not just with these ancient traditions, but with the meeting of two remarkable individuals—Marc Grossfield and Yossi Gold. Marc, a successful American businessman, had long been passionate about fine spirits, particularly vodka. But more than just appreciating its taste, Marc believed that vodka could be more than a drink; it could carry meaning, depth, and spiritual significance. This vision led him to Israel, where he was introduced to Yossi Gold, the descendant of these vodka artisans whose family had been crafting vodka for generations in Tzfat.
A Master Distiller’s Heritage
Yossi’s lineage is a story of devotion, not just to the craft of making vodka but to the values of excellence, spirituality, and gratitude. From his great-grandfather to his father, each generation passed down the family’s secrets, refining the art of distillation. But Yossi and Marc brought something new: a vision to create a vodka that wasn’t just a drink but a spiritual experience—a toast to the things that make life beautiful.
Yossi’s father and grandfather had worked tirelessly to uphold their traditions, but Yossi and Marc had a dream to do more. They envisioned a vodka made not just with the finest grains but with ingredients mentioned in biblical texts, all sourced from the Holy Land. The goal was to create a spirit that was not just about taste but about connection—to the land, to ancient wisdom, and to the shared human experience of gratitude.
The Creation of AVIV 613
The process to create AVIV 613 Vodka was neither quick nor easy. It took the team three years of trial and error to perfect the formula—a blend of seven ingredients, each chosen for its symbolic and spiritual significance. They began with wheat and barley, distilling them three times to achieve the purest grain alcohol. But what truly set AVIV apart was the addition of figs, dates, olives, grapes, and pomegranates, fruits that have been part of the Holy Land’s bounty for millennia. Each of these ingredients carries deep meaning: figs for sweetness and abundance, dates for vitality and longevity, olives for peace, and pomegranates for prosperity.
Once they had the exact balance of flavors, they blended the grain and fruit alcohols and distilled them one final time. The resulting vodka was something truly unique—a spirit that didn’t need added flavors to stand out. Its smoothness, its slightly sweet finish, and its deep complexity came naturally from the blend of grains, fruits, and the sacred water of the Sea of Galilee.
The name AVIV was chosen to represent renewal and the promise of spring, while the number 613 holds deep spiritual significance in Judaism, symbolizing a life of purpose and ethical living. Together, these elements made AVIV 613 a vodka like no other, a spirit that carried with it the history, spirituality, and craftsmanship passed down through the generations.
Bringing AVIV to the World
From the beginning, AVIV 613 was crafted with exclusivity in mind. It was never meant to be a mass-produced spirit, but rather a rare and luxurious offering available only to those who truly appreciated its depth and story. Each bottle of AVIV 613 is adorned with over 100 positive spiritual messages and symbols, encouraging reflection, gratitude, and joy. Its triangular bottle design, representing the journey of body, mind, and spirit, is as unique as the vodka itself.
Marc and Yossi knew that AVIV 613 Vodka would only be offered in select locations. They sought out exclusive partnerships with high-end retailers, restaurants, and bars that understood the importance of not just selling a product, but sharing an experience. From the East Coast to the West Coast, AVIV began to make its mark, but only in carefully chosen, prestigious markets.
Exclusive in Spirit and Availability
Today, AVIV 613 Vodka is available in limited quantities, found only in select locations where luxury and exclusivity are celebrated. Those who taste AVIV understand that it’s more than a vodka—it’s a connection to something deeper. It’s a spirit crafted with care, rooted in centuries of tradition, and made to honor life’s greatest moments.
AVIV 613 isn’t for everyone, and that’s by design. It’s for those who appreciate the finer things, who understand the value of craftsmanship, and who are looking for something meaningful in a world of mass production. It’s a rare experience, reserved for those who seek out the exceptional and the profound.
Every bottle of AVIV 613 is a reminder to pause, to reflect, and to celebrate. Whether you’re raising a glass to friends, family, or simply the beauty of life itself, AVIV 613 is there to elevate the moment, infusing it with a sense of purpose, gratitude, and joy.
A Toast to You
At AVIV, we believe that every toast is an opportunity to connect—with yourself, with others, and with the world around you. Our journey, from the origins in Tzfat to the exclusive markets of the U.S., is a testament to the power of tradition, craft, and vision. We invite you to join us in raising a glass, not just to the finest vodka, but to the moments and people that make life truly extraordinary. Cheers to you, and to the spirit of AVIV 613 Vodka.
