Nearly 200 years ago, a family of vodka masters fled the Russian Empire to escape religious persecution and settled in Tzfat, now within the borders of Israel. To this small and spiritually devout village — a center of the study of the Jewish spiritualism, called Kabbalah — the family brought the vodka making secrets that it had perfected since the eighteenth century. One attraction of Tzfat was its access to a superlative supply of water: the nearby Sea of Galilee, a place of spiritual renown and the world’s lowest fresh water source. Water is crucially important in the vodka-making process. The Sea of Galilee draws from the pure tributaries which run down Mt. Meron, Mt. Hermon and the Golan Heights.
From this line of vodka artisans comes Yossi Gold, the master distiller of AVIV® 613. His father was a master distiller, as were his grandfather and great-grandfather. Gold learned the family secrets of vodka-making and combined that knowledge with his passion for excellence.